Selected Projects.
In-depth case studies of the marketing systems and technical strategies I've built for UAE businesses.
Kazema Portable Toilets
7 live business websites, one product ecosystem.
Full ownership of SEO, paid ads, and web development across Kazema's product ecosystem.
Overview
Managed 7 live domains (kazema.ae, kazemaportabletoilets.com, portablesanitationcompany.com, kazemarental.com, grptoilets.com, kazemaprefab.com, portabletoiletsuae.com) and 2 social channels.
Development & Technical SEO
- Built custom Elementor hero widgets with lazy loading, ARIA accessibility, and JSON-LD structured data
- Technical SEO: JSON-LD (Organization, LocalBusiness, BreadcrumbList)
- Internal linking and an llm.txt file for AI-search visibility
SEO & Content Strategy
- Keyword research and a 14-section content cluster strategy across the UAE + GCC (including Arabic/emirate-specific targeting)
- SEO-structured product/landing pages (valet parking cabins, GRP waste tanks, PVC/GRP water tanks)
- 22-competitor analysis behind the portable-cabins-for-sale landing page
Key Results
- Organic traffic: ~150 → 1,100+ monthly clicks (+630%)
- Daily qualified leads: 5–10 → 40–60 per day (up to +500%)
Al Resalah Medical Center
Rebuilt the booking flow so patients stop calling to ask for a slot.
Digital Marketing Executive (Jun 2023–Oct 2024)
Challenge
High volume of phone/WhatsApp queries for appointment slots.
Solution
Integrated a BookNetic booking plugin into the site so patients can book physiotherapy and orthopedic appointments directly online, reducing friction between "interested" and "booked".
Marketing & Management
- Patient-acquisition Google Ads campaigns
- SEO for a large service catalog (physiotherapy techniques, orthopedic conditions, home-visit services)
- Google Business Profile optimization for local search visibility
- Ongoing WordPress/Elementor site management
Seasons Cleaning Services
Local SEO that actually shows up when Umm Al Quwain searches for a cleaner.
Digital Marketing Executive, Freelance (Jun 2022–Nov 2024)
Development & Marketing
- Built the WordPress site end-to-end — service pages for 10+ cleaning categories across Umm Al Quwain, Dubai, Sharjah, and Ajman
- Optimized the Google Business Profile for local map visibility and calls
- Ran Google Ads and Meta Ads for lead generation
- Built and optimized conversion-focused landing pages for the deep-cleaning and villa-cleaning services